Seguralia's digital growth

Client: Seguraliawww.seguralia.com
Disciplines: Strategy
Automation
Growth

The starting point

Seguralia started in a highly competitive market, with no digital presence and in a particularly complex category: health insurance, with long cycles, high ticket prices, and a demanding sales process. At Cupperlab we built from scratch a digital infrastructure focused on acquisition, conversion, and scalability, integrating web, paid media, CRM, automation, sales training, and AI. The result was a solid ecosystem that helped turn Seguralia into a digital benchmark in Colombia's health sector.

The Starting Point

Seguralia was a traditional broker in a market with over 5,300 brokers and without a digital presence capable of competing at scale. The challenge was to transform that model into a digital acquisition and sales engine.

Client

www.seguralia.com

Results in 22 Months

600K+Instagram Followers

$55KMonthly Sales (from DK launch in 3 months)

4+orders / year per customer

8000K+qualified leads per month

-55CPLcompared to market average.

75%+impression share

The Strategic Challenge

Build a Real Digital Presence

Move from a traditional phone-based model to a competitive digital ecosystem.

Create a Scalable Acquisition Engine

Design a structure capable of generating leads continuously and profitably.

Improve Sales Efficiency

Connect marketing, sales, and follow-up with a more robust CRM stack.

Digitize a Complex Sales Process

Adapt health insurance sales to a better-structured digital experience.

Lead a Highly Fragmented Category

Differentiate Seguralia from thousands of brokers and major insurance companies.

Our 360° Digital Transformation Strategy

We designed a comprehensive growth strategy, working for over 6 years on each key layer of the business: acquisition, web, CRM, sales enablement, local presence, and AI.

Web Design and UX

We developed a web architecture optimized for conversion and mobile-first.

Paid Media and Growth

We launched campaigns on Google, Meta, and YouTube focused on profitability and CPL control.

Local Presence with GMB

We deployed a nationwide network of profiles to capture geolocated traffic and strengthen visibility.

Integrated CRM Stack

We connected Salesforce and HubSpot for lead routing, scoring, nurturing, and attribution.

Sales Strategy and Training

We designed the digital sales process and supported the sales force.

AI in Sales and Backend

We incorporated AI for lead prioritization, automated responses, and back-office tasks.

What We Did Step by Step

Building the Digital Foundation

We created a website prepared to capture, quote, convert, and support renewals.

Launching Advanced Campaigns

We launched a paid media strategy with SKAGs, microsegmentation, and aggressive control of irrelevant terms.

Deploying Local Presence

We implemented Google My Business profiles in Colombia's main cities.

Commercial and Operational Integration

We centralized sales management with Salesforce and HubSpot.

Sales Force Training

We implemented playbooks, processes, and tools to improve sales conversion.

Automation and AI

We added layers of automation and artificial intelligence to scale more efficiently.

Project Results

The strategy turned Seguralia into a digital benchmark within Colombia's health sector, with clear impact on acquisition, efficiency, and competitive positioning.

Scalable Monthly Acquisition

Over 8,000 qualified leads per month generated by Cupperlab were achieved.

Improved Efficiency

The project achieved a -40% CPL compared to market average.

Sales Performance

The system reached 40% of leads quoted and 12% lead-to-sale conversion.

Visibility Dominance and Control

The strategy worked with 75%+ impression share and over 12,000 negative keywords.

The Pillars That Made Growth Possible

Conversion-Focused Website

The digital experience was designed to support the entire sales process.

Efficiency-Focused Growth

Acquisition was built with precision, segmentation, and cost control.

CRM as Central System

The integration between marketing and sales brought more order and traceability to the business.

Well-Deployed Local Network

Geolocated presence strengthened acquisition and authority across different cities.

Trained Sales Force

Technology was accompanied by process, training, and sales methodology.

Business-Applied AI

Automation helped scale without relying solely on manual structure.

Conclusion

The Seguralia case demonstrates that even in difficult and highly competitive categories, a well-connected digital strategy can completely transform the ability to capture, sell, and scale.

What Makes This Success Story Different

It wasn't just a website, just campaigns, or just CRM. It was building a complete digital engine for a traditional and complex sector, integrating acquisition, sales operations, local presence, automation, and AI under a single strategy.

Success Stories How We Drove Seguralia's Digital Growth